Samsung are about to launch their latest attack on the highly competitive, fast developing mobile communications industry with its new weapon, the Samsung Galaxy S4. However, what seems most interesting is not the new specs they have added but how they are marketing it as a consumer's "life campanion".
Many have been disappointed with the offerings of the released upgrade with some asking, is it enough? Samsung, on the other hand are not so withdrawn, apparently injecting an estimated $150m on the launch, exceeding Apple's $108m spent on the Iphone 5. The tag line is to be marketed to try and "improve consumer's quality of life". I feel this is a bit of an exaggeration, whereas a more modest marketing slogan may be more aligned with the Samsung brand.
Marketing Week claim there to be four areas the campaign will be leveraged on including: Togetherness, Meaningful moments, Simplifying everyday tasks and Health. We will have to wait and see what the next 12 months bring Samsung but I'm not so sure it will be as successful as its predecessor's last year. This especially with fierce competition from the Blackberry Z10 and the soon to be released Iphones5.
What do you think? Let me know via Twitter @nickwilliamgale
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