What will communications look like in 10 years?

The stage I feel we’ve arrived at in communications is voiced in many talks by Rory Sutherland and economist Ludwig Von Mises. A by-product of the digital revolution has created a situation where marketers’ understanding of human psychology has been leapfrogged by technological advancements. Engineers are playing catch up, trying to develop more sophisticated algorithms to meet this demand. At this present time we are operating inefficiently with the current capacity unable to change this. Software such as Radian6 offers an arguably high amount of comprehensiveness when it comes to data. However, context needs to be applied to this data, which is where creativity comes in. Idea generation by individuals or groups, relying on the quality, reliability and their understanding of data provides opportunities for misjudgement. Over the next decade I believe progression towards utilising this data more so will be taken. Gamification and personalisation will also be prevalent in CRM.   

This is just a brief snapshot of my thoughts. What do you think? Do you believe Gamification is significant. Let me here your thoughts via Twitter @nickwilliamgale