tag:blogger.com,1999:blog-5040452515533258522023-06-20T06:36:50.883-07:00Read all Ad-bout it!Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-504045251553325852.post-15410837543066884142013-03-23T05:37:00.000-07:002013-03-23T05:37:37.271-07:00Why WOM is more important than ever<div style="text-align: justify;">
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<span style="font-family: "Trebuchet MS", sans-serif;">We all know consumer's are becoming more aware of the effects of advertising but as marketers how do we react to this? I believe the traditional communication of Word-Of-Mouth is more important than ever before. However, there is a clear need to integrate and utilise the offering of online tools. </span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;">Facebook is a great example of harnising this through its sponsored stories application that they have been using for a couple of years now. A recent report on Mashable has shown that 70% of consumers trust brand recommendations from friends and family whereas only 10% trust advertising. This highlights the importance to engage with your customers and concentrate on current consumer satisfaction, especially relevant in industries where brand loyalty is weak such as the confectionery market. A knock-on effect of focusing on this will mean that consumers' perceptions of your brand are more likely to be positive and with the right incentive they will share these with their friends.</span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;">The next important step would be to involve the brand on more platforms such as social media networks in order to harness the sentiment being said about your brand. Having a voice online means that you can monitor, contribute and encourage more being said about your brand. On a final note, this allows your brand to create a strategy around UGC that can offer a more authentic voice, which as it says above is more important than ever.</span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;">How do you think a brand could utilise WOM and OWOM better? Let me know at @nickwilliamgale on Twitter</span></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-46791106838890299882013-03-22T10:21:00.001-07:002013-03-22T10:21:57.026-07:00Guest Blog: Is 'Big Data' a big deal?<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-X3J_AfczcPk/UUyPFyX_0sI/AAAAAAAAAHE/UzRtPK6NMcg/s1600/big+data.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="http://4.bp.blogspot.com/-X3J_AfczcPk/UUyPFyX_0sI/AAAAAAAAAHE/UzRtPK6NMcg/s400/big+data.jpg" width="400" /></a></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"></span><span style="font-family: "Trebuchet MS",sans-serif;">This is a first, my first guest blogger and an important subject needing covered, Big Data. It is written from the perspective of an International Relations graduate with relevant links for further reading.</span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"></span><span style="font-family: "Trebuchet MS",sans-serif;"></span><br /><span style="font-family: "Trebuchet MS",sans-serif;">My following of recent US political campaigns isn't just out of an interest in US politics. Its also because these campaigns, particularly the innovative Obama for America campaigns, have in some ways been interesting barometers for new trends in marketing communication and how businesses use technology as a whole. </span><br /><span style="font-family: "Trebuchet MS",sans-serif;"></span><br /><span style="font-family: "Trebuchet MS",sans-serif;"> After President Obama successfully won re-election in 2012, there was a wave of media coverage suggesting this was really a victory for Big Data [1, 2, 3]. The campaign had used data to revolutionize online fundraising, the targeting of television of digital advertisements and had found a way to produce models of voters that allowed a better honing of phone-calls, direct mailings and social media. This was partly possible because the Obama campaign had created a huge new system that merged information from previously separate databases, such as polling information, data from fundraising, data from field-workers, consumer databases and also data gathered from social media. This subsequently allowed the campaign to gain a better perception of what kind of message would appeal to different variations of voters [1]. </span><br /><span style="font-family: "Trebuchet MS",sans-serif;"></span><br /><span style="font-family: "Trebuchet MS",sans-serif;"> There are signs that using data in this way to gain new insights in business has become an increasing trend; the new IBM CEO discussing how technology will transform business has stated that it will better allow companies to make more objective calls [4]. Mashable have also predicted that Big Data will become a key part of services offered by digital agencies in order to maintain competitive advantage [5]. So to business studies and/or marketing management students out there, and anyone else with an interest, big data is definitely something worth researching in your spare time, as the current generation of students intending on going into marketing will likely be dealing with it to a greater extent than industry currently is today. </span><br /><span style="font-family: "Trebuchet MS",sans-serif;"></span><span style="font-family: "Trebuchet MS",sans-serif;"></span><br /><span style="font-family: "Trebuchet MS",sans-serif;">Links are as follows: </span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">1. <a href="http://swampland.time.com/2012/11/07/inside-the-secret-world-of-quants-and-data-crunchers-who-helped-obama-win/2/" target="_blank">http://swampland.time.com/<wbr></wbr>2012/11/07/inside-the-secret-<wbr></wbr>world-of-quants-and-data-<wbr></wbr>crunchers-who-helped-obama-<wbr></wbr>win/2/</a> </span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">2. <a href="http://www.technologyreview.com/featuredstory/508836/how-obama-used-big-data-to-rally-voters-part-1/" target="_blank">http://www.<wbr></wbr>technologyreview.com/<wbr></wbr>featuredstory/508836/how-<wbr></wbr>obama-used-big-data-to-rally-<wbr></wbr>voters-part-1/</a> </span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">3. <a href="http://www.nytimes.com/2012/11/17/opinion/beware-the-big-data-campaign.html?_r=0" target="_blank">http://www.nytimes.com/<wbr></wbr>2012/11/17/opinion/beware-the-<wbr></wbr>big-data-campaign.html?_r=0</a> </span><br /><span style="font-family: "Trebuchet MS",sans-serif;"></span></div>
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4. <a href="http://www.forbes.com/sites/jennagoudreau/2013/03/08/ibm-ceo-predicts-three-ways-technology-will-transform-the-future-of-business/" target="_blank">http://www.forbes.com/<wbr></wbr>sites/jennagoudreau/2013/03/<wbr></wbr>08/ibm-ceo-predicts-three-<wbr></wbr>ways-technology-will-<wbr></wbr>transform-the-future-of-<wbr></wbr>business/</a> </span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">5. <a href="http://mashable.com/2012/07/06/big-data-playbook/" target="_blank">http://mashable.com/2012/<wbr></wbr>07/06/big-data-playbook/</a></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">What role do you think 'Big Data' has in the marketing world? contact via Twitter to let me know @nickwilliamgale </span></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-7810042235007065202013-03-20T06:34:00.001-07:002013-03-20T06:34:57.727-07:00Natwest "Thing called Love" TV ad: My thoughts<div style="text-align: justify;">
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<a href="http://4.bp.blogspot.com/-rnT46U-19Bg/UUm65Kn3MWI/AAAAAAAAAGo/_vSoDaN9htI/s1600/natwest.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://4.bp.blogspot.com/-rnT46U-19Bg/UUm65Kn3MWI/AAAAAAAAAGo/_vSoDaN9htI/s320/natwest.jpg" width="320" /></a></div>
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<span style="font-family: "Trebuchet MS", sans-serif;">The new Natwest ad entitled "Thing called Love" depicts a relationship between father and daughter, dramatising the father's sacrifices he makes while she grows up. This ad follows on from a new wave of banking ads trying to alter the negative perceptions consumers' have of their ethics and hard line corporate identity. Barclays brought out a very similar ad in January with the same storyline. </span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;">However, looking at the advertisement itself, I think its brilliant! The agency employed (M&C Saatchi) uses nostalgia, family themes and humour to promote Natwest's e-ISA savings product. The target audience is directed towards an older demographic who have some extra disposable income to save but have other commitments also to think about, in this case, children, which brings about many costly surprises. The ad cleverly demonstrates the ease of altering account details, transfering money and its accessability on mobile.</span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;">What I like most about this ad is the way M&C Saatchi have positioned a product that is usually sold in unimaginative and boring ways by many banks. What I feel is important is that Natwest continue this fatherhood/family themed image into their other communications with this product as many banks come across as too corporate and dijointed in their branches. </span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;">This new wave of humours ads have changed my opinion of banks in terms of their flexibility of marketing themselves but I feel it will take a more time to alter the current damaged customer perceptions of them.</span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;">What do you think of this ad? Do you prefer the Barclays one? Let me know @nickwilliamgale </span></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-21267299006336509902013-03-20T05:59:00.000-07:002013-03-20T06:01:02.714-07:00Man's best friend is a...Samsung Galaxy S4?<div style="text-align: justify;">
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<a href="http://4.bp.blogspot.com/-5G3OXAHIrkk/UUmycXBJ_nI/AAAAAAAAAGc/AuYtMCbkGdI/s1600/samsung.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-5G3OXAHIrkk/UUmycXBJ_nI/AAAAAAAAAGc/AuYtMCbkGdI/s1600/samsung.jpg" /></a></div>
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<span style="font-family: "Trebuchet MS", sans-serif;">Samsung are about to launch their latest attack on the highly competitive, fast developing mobile communications industry with its new weapon, the Samsung Galaxy S4. However, what seems most interesting is not the new specs they have added but how they are marketing it as a consumer's "life campanion".<span id="goog_1343227930"></span><span id="goog_1343227931"></span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;">Many have been disappointed with the offerings of the released upgrade with some asking, is it enough? Samsung, on the other hand are not so withdrawn, apparently injecting an estimated $150m on the launch, exceeding Apple's $108m spent on the Iphone 5. The tag line is to be marketed to try and "improve consumer's quality of life". I feel this is a bit of an exaggeration, whereas a more modest marketing slogan may be more aligned with the Samsung brand.</span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;">Marketing Week claim there to be four areas the campaign will be leveraged on including: Togetherness, Meaningful moments, Simplifying everyday tasks and Health. We will have to wait and see what the next 12 months bring Samsung but I'm not so sure it will be as successful as its predecessor's last year. This especially with fierce competition from the Blackberry Z10 and the soon to be released Iphones5.</span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;">What do you think? Let me know via Twitter @nickwilliamgale </span></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-87187897919646702352013-03-19T14:59:00.001-07:002013-03-19T15:01:29.297-07:00Which brand is missing a trick?<!--[if gte mso 9]><xml>
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<a href="http://3.bp.blogspot.com/-Jo6gE0WXUk4/UUjb-aOOezI/AAAAAAAAAGM/aYbtQ35ztuo/s1600/thomas+cook.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="277" src="http://3.bp.blogspot.com/-Jo6gE0WXUk4/UUjb-aOOezI/AAAAAAAAAGM/aYbtQ35ztuo/s400/thomas+cook.jpg" width="400" /></a></div>
<h4>
</h4>
<h4 style="text-align: justify;">
<span style="font-weight: normal;"><span style="font-family: "Trebuchet MS",sans-serif;"> </span></span></h4>
<h4 style="text-align: justify;">
<span style="font-weight: normal;"><span style="font-family: "Trebuchet MS",sans-serif;">Brand loyalty in the tourism sector is poor. Thomas Cook is one of many
brands that isn’t capitalising on this. They could do so by developing a more
robust CRM model. Currently the brand underutilises social and other digital
platforms. I believe offering more personalised communications through an IMC
strategy, would benefit the brand. People book holidays on reviews, price,
availability and ease. Factor these into a model and a long term relationship
can start to be built between brand and consumer by applying Gamification
traits. Instead of using social as a sales mechanism, Thomas Cook needs to
realise the demand for a more ‘involved service’. Aspects could be: Reward
customer holiday reviews on shared media (social); offer a utility list
customers can use when purchasing holiday stuff (mobile); App containing
current exchange rates, countdown to flight departure and texts to remind them
to have their passport. Also, direct mail could be used to purchase more
activities. </span></span></h4>
<h4 style="text-align: justify;">
<span style="font-weight: normal;"><span style="font-family: "Trebuchet MS",sans-serif;"> </span></span></h4>
<h4 style="text-align: justify;">
<span style="font-weight: normal;"><span style="font-family: "Trebuchet MS",sans-serif;">What brand do you think is missing a trick? Do you agree? Let me know on Twitter via @nickwilliamgale </span></span></h4>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-14952611221771086902013-03-19T14:37:00.001-07:002013-03-19T15:00:37.892-07:00Why Lemons are better than a whole fruit basket: VW 'Lemon' Ad (1960's)<!--[if gte mso 9]><xml>
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<a href="http://4.bp.blogspot.com/-MpxEWaMM9gM/UUjaZPQithI/AAAAAAAAAGE/ZX3MC6dPUwM/s1600/lemon+VW.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-MpxEWaMM9gM/UUjaZPQithI/AAAAAAAAAGE/ZX3MC6dPUwM/s320/lemon+VW.jpg" width="232" /></a></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><br /></span></span>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">I have chosen a campaign that shows originality, humour and
simplicity in the rawest of forms. The advert in particular is the VW advert
entitled 'Lemon', which DDB New York created in the 1960's. Being the first
advertising form to bare its brittle bones of honesty to the public was
revolutionary. No previous campaign had projected such morality to its target
audience and was proud to do so. The ad pictures the car and a description of
its scrutinised journey from production to market. It didn't shout over other
models or sell 'corporate lies' of dramatic lifestyle changes consumers might
experience along with its purchase, it simply offered a reliable, truthful and
quirky car that consumers could relate to. I believe this was effective as it
commandeered a place in post-war hearts of consumers looking for an area of
comfort in their lives. Many argue this sparked a 'golden era' in advertising
where others followed in VW's steps. This emphasises the impact it had on
society but also the advertising world. Similarities can be drawn today from
Tesco Mobile adverts and how they position themselves against the Cadillacs of
the mobile industry with their message of simplicity.<span style="mso-spacerun: yes;"> </span></span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-spacerun: yes;">Possibly one of the greatest ads of its time? What do you think? Contact me on Twitter @nickwilliamgale </span></span></span></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-5973645795893532602012-12-02T18:04:00.000-08:002012-12-02T18:04:23.186-08:00How Yorkie's new campaign could be more successful<!--[if gte mso 9]><xml>
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<a href="http://3.bp.blogspot.com/-Bl5rZR3Pdps/ULwHonVKxkI/AAAAAAAAAFs/WTXCNc1j6Qk/s1600/yorkie2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="277" src="http://3.bp.blogspot.com/-Bl5rZR3Pdps/ULwHonVKxkI/AAAAAAAAAFs/WTXCNc1j6Qk/s400/yorkie2.jpg" width="400" /></a></div>
<br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><span style="font-size: small;">I'm writing this</span> in light of a previous post I wrote about <span style="font-size: small;">what I <span style="font-size: small;">liked about the new "Man <span style="font-size: small;">F<span style="font-size: small;">uel</span></span> for Man Stuff" Campaign by Yo<span style="font-size: small;">rkie<span style="font-size: small;"> as <span style="font-size: small;">I <span style="font-size: small;">feel s<span style="font-size: small;">ome changes would improve <span style="font-size: small;">it.</span></span></span></span></span></span></span></span></span></span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;">Firstly, <span style="font-size: small;">i</span>n order for Yorkie<span style="font-size: small;">'s new cam<span style="font-size: small;">paign to be successful</span></span>, I believe an IMC approach is vital for <span style="font-size: small;">them</span> to adopt, if they are to
connect with their target audiences. The digital revolution has emphasised the
importance for marketers to offer an online presence as well as an offline one,
especially for FMCG goods with low loyalty. The 2.0 era that Facebook, Twitter
and other forms of social networking sites have created have changed the way
brands have to communicate with their audiences. Therefore, I feel a presence to boost
their current social platforms is needed. In alignment with their current ‘man
fuel for man stuff’ slogan I feel the following medias are just a few that could
be used:</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b>Social
Media:</b> ‘Low involvement’ brands need to create a voice on shared media through UGC. Yorkie’s fans upload
images/videos/evidence of their everyday achievements, amplifying these would
complement the TV ad through Twitter hashtags Facebook competitions, Pinterest
Boards.</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b>Magazine/Newspaper:
</b>Target Audience fits the
demographic that also can be found in the likes of The Sun, Nuts, Stuff, FHM.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b>Packaging:
</b>Using a QR code on the
packet to link through to<b> </b>Facebook
page- drives engagement</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><br /></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="font-size: small;"><b>Mobile:</b> Location-based promotions at football
matches to drive sales</span></span></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-21745552724033941222012-11-30T15:26:00.000-08:002012-11-30T15:27:58.977-08:00What will communications look like in 10 years?<!--[if gte mso 9]><xml>
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</h4>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-9B5GJBD0SQU/ULlAa2wE98I/AAAAAAAAAFc/wyyyg-UiCRA/s1600/digital.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://2.bp.blogspot.com/-9B5GJBD0SQU/ULlAa2wE98I/AAAAAAAAAFc/wyyyg-UiCRA/s400/digital.jpg" width="400" /></a></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">The stage I feel we’ve arrived at in communications
is voiced in many talks by Rory Sutherland and economist Ludwig Von Mises. A
by-product of the digital revolution has created a situation where marketers’
understanding of human psychology has been leapfrogged by technological
advancements. Engineers are playing catch up, trying to develop more
sophisticated algorithms to meet this demand. At this present time we are
operating inefficiently with the current capacity unable to change this.
Software such as Radian6 offers an arguably high amount of comprehensiveness
when it comes to data. However, context needs to be applied to this data, which
is where creativity comes in. Idea generation by individuals or groups, relying
on the quality, reliability and their understanding of data provides
opportunities for misjudgement. Over the next decade I believe progression
towards utilising this data more so will be taken. Gamification and
personalisation will also be prevalent in CRM.</span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><span style="font-family: "Trebuchet MS", sans-serif; font-size: small;">This is just a brief snapshot of my thoughts. What do you think? Do you believe Gamification is significant. Let me here your thoughts via Twitter @nickwilliamgale</span> </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;"></span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><span style="mso-bidi-font-weight: bold;"></span></span></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-67377161405252020742012-11-30T04:54:00.000-08:002012-11-30T04:54:04.697-08:00Brief for Campaign Idea: Elvis found alive and well. Relaunch him<!--[if gte mso 9]><xml>
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<a href="http://3.bp.blogspot.com/-uf2Ef0uuY4Y/UK_1TUn9n7I/AAAAAAAAAEk/fHdxvTx7DcU/s1600/elvis+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-uf2Ef0uuY4Y/UK_1TUn9n7I/AAAAAAAAAEk/fHdxvTx7DcU/s320/elvis+1.jpg" width="212" /></a></div>
<br />
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Elvis Presley was crowned the
King of Rock and Roll and since his death this life has been celebrated by
millions. Thirty-five years on from his death, you can still buy memorabilia,
fancy dress costumes and the odd tribute act still celebrates his legacy. Working on the basis the primary demographic
for Elvis as a brand would be males or females aged between 53-65 (as they were
18-30 in the year he died) I have created the following campaign</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-FGaW68r0p8U/UK_2iDkVbDI/AAAAAAAAAE8/QIpJhlMBv8o/s1600/pineapple-shack-hawaii.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="241" src="http://4.bp.blogspot.com/-FGaW68r0p8U/UK_2iDkVbDI/AAAAAAAAAE8/QIpJhlMBv8o/s320/pineapple-shack-hawaii.jpg" width="320" /></a></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Pre-Launch:</b></span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Using an initial teaser:</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Point of view viral ads of Elvis
waking, blinking and standing up in hut in Hawaii. </span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Commandeering Radio 1 and Radio2,
his songs will start to play over people talking. Then a mystery package as
described on air, arrives at the radio stations above addressed :”Play this…from
the King”</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Framing a shadowy figure of his
famous stance with “He’s back” in the following medias:</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">5 second TV adverts</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Magazines including GQ, Men’s
Health and famous men’s magazines in the US including Esquire and Men’s
Journal.</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Posters of his shadow across
major cities in London, New York</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Viral videos across YouTube,
people gathering around an unknown hut in Hawaii</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Guerrilla marketing: Celebrities
of his time including Paul McCartney, Bryan Adams and Brian May paid to support
a new campaign by adopting his famous hairstyle</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Pay celebrities to start Twitter
rumour about the King is back and where they have seen him. Also link to
Foursquare.</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-Gieq4MaxjeA/UK_1Zfw1z7I/AAAAAAAAAEs/WLqrSafOHe4/s1600/ed+sheeran.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-Gieq4MaxjeA/UK_1Zfw1z7I/AAAAAAAAAEs/WLqrSafOHe4/s1600/ed+sheeran.jpg" /></a></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Launch:</b></span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Pay Ed Sheeran to write an Elvis
Presley song to engage the younger audience and who represents a similar
singer/songwriter presence as Elvis did in the 70’s. Could also include Robbie
Williams to add an edge.</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">London Underground and black cab adverts
to promote to commuters who listen to Radio in UK. Also similarly in New York
using Yellow Cabs.</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Pay for the Daily Mail (popular
amongst main Target Audience) for one day to print in the shape of Elvis
haircut.</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Launch new tour singing old songs
with shows selling tickets via social media, giving discount to those that
shared their purchase on social networks </span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Using social media to push the
launch of the campaign, monitoring the sentiment and reaction via tools such as
Radian6 to</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Create memorabilia selling at the
shows to take away</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Create and Establish an Elvis
Presley social presence including Facebook, Twitter and Pinterest.</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: center;">
<a href="http://2.bp.blogspot.com/-D-8xGh_x8nI/UK_1xoxjwiI/AAAAAAAAAE0/vLCuTo24t8A/s1600/hm+beckham.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://2.bp.blogspot.com/-D-8xGh_x8nI/UK_1xoxjwiI/AAAAAAAAAE0/vLCuTo24t8A/s320/hm+beckham.png" width="320" /></a><span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b> </b></span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><b>Post:</b></span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Create a new CD for future sales
including a duet with Ed Sheeran/Robbie Williams </span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Create interviews (breakfast
shows GMTV, Life Stories with Piers Morgan), also in magazines and newspapers
offering exclusives to specific magazines.</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Write a biography of his come
back and signings in large areas.</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Create a TV documentary on
Channel 4 with adverts selling his new CD showing his journey back- possibly
lead into a film feature.</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Create a fashion icon to bring
back his era’s style: Create a collection in River Island and other high street
chains like David Beckham in H&M to relate to a new audience.</span></span></div>
<div class="MsoNormal" style="margin-left: 18pt; text-align: justify;">
<br /></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">What do you think of my idea? Good or bad please let me know on Twitter @nickwilliamgale </span></span></div>
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<a href="http://4.bp.blogspot.com/-ljWhz9GbWXA/UK_uQGy41HI/AAAAAAAAAD0/LCTTe1Dp1Ww/s1600/yorkie.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://4.bp.blogspot.com/-ljWhz9GbWXA/UK_uQGy41HI/AAAAAAAAAD0/LCTTe1Dp1Ww/s320/yorkie.jpg" width="320" /></a></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-weight: normal;">Nestlé’s
Yorkie brand has been heavy criticised for its previous controversial ‘sexist’
campaigns towards what’s referred as ‘the enemy’ (warc.com). In keeping with
its positioning towards ‘manly’ men and machismo, I believe the objective given
to JWT was to produce a less aggressive advert focusing more on social habits
of Yorkie’s primary target audience, rather than the former ‘belittling of
women’ tag that the product used to be sold alongside. The concept: to
highlight men’s feelings of super heroism towards completion of mundane
day-to-day activities.</span></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-weight: normal;">Regarding
the campaign’s success, repositioning the brand has been successful; however I
don’t feel this was achieved in the most effective way. Yorkie’s existence
stems from its differentiation strategy away from the luxury and indulgence
traits that are associated with the confectionary market. This has been
achieved in this advert. However, similarities between this and Money
Supermarket’s campaign, orientated around euphoric savings, can be drawn, from
the visuals to the underlining message. Therefore, I don’t feel this advert is
memorable enough. Males will or will at least try to relate to the message
because of self-inclusion, but I don’t know if it will resonate enough with the
target audience like the previous campaign.</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-weight: normal;">What do you think of this advert? Do you agree or disagree with my thoughts. Let me know and feel free to contact me on Twitter @nickwilliamgale </span></span></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-54217494257166104812012-11-27T16:47:00.000-08:002012-11-27T16:47:02.942-08:00How Twitter is useful for finding a job<!--[if gte mso 9]><xml>
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<a href="http://4.bp.blogspot.com/-dqniAuT_DFs/UK_yaWShcVI/AAAAAAAAAEU/xxcwL2S7LSA/s1600/jobs-on-twitter.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="273" src="http://4.bp.blogspot.com/-dqniAuT_DFs/UK_yaWShcVI/AAAAAAAAAEU/xxcwL2S7LSA/s400/jobs-on-twitter.jpg" width="400" /></a></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">If someone were to ask how you network, you might say
meetings, conferences, LinkedIn and other professional social networking sites.
However, I believe Twitter is vastly useful and currently not being utilised to
develop relationships between brand and customer but also between professionals.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;">The rising trend of brands turning to social and also Twitter,
emphasises the growing need for businesses to be using this share media space.
However, this mass collection of people also opens up the opportunity to meet
like-minded individuals to collaborate with.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;">Just today I was approached with a business opportunity to
apply for a job. In the past I have obtained work placements through this
social network and I also have friends who have found jobs soon after
graduation just through the use of Twitter.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;">Work aside, I have found others who share my interests in
marketing and learning more about digital. On the back of this, I have attended
the TFM&A Exhibition in London, joined smaller niche networks, gained two
positions in very credible entrepreneurial societies and created a somewhat
trending hashtag to find a placement.</span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;">These are just a few of my interactions showing an insight
into what I have achieved through Twitter so far and its potential for a tool
to network. I believe more and more people will adopt this tool in the future
and I won’t be surprised if the number of job roles being assigned to
applicants through this medium increases.</span></div>
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<br /></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">Have you ever been offered a job through Twitter? Have you found it useful? Or do you think its a waste of time for jobs? Please tell me know on well Twitter @nickwilliamgale </span></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-90536543403566169902012-11-25T13:10:00.000-08:002012-11-25T13:10:50.529-08:00‘Visocial’: My new buzzword<!--[if gte mso 9]><xml>
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<a href="http://4.bp.blogspot.com/-c8MsUfWJMso/UK_7NEHWIEI/AAAAAAAAAFM/oogbohfzm4w/s1600/buzzword.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-c8MsUfWJMso/UK_7NEHWIEI/AAAAAAAAAFM/oogbohfzm4w/s1600/buzzword.png" /></a></div>
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<span style="font-family: "Trebuchet MS",sans-serif;">There are so many buzz words in
advertising nowadays I decided to create my own.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;">The term I have coined is
“Visocial”. There is research to show that the use of visual content used on
social media has a more successful click through rate than other types of
communications. It is important for brands to produce content that resonates
with its target audience, and arguably no other media is more appealing than
visuals. However, it is important to note, integrated use of channels are
needed in order for a brand campaign to be effective. A clear example is
through Facebook brand pages. Many of the brands use status updates, pictures
and videos alongside competitions, downloadable content, all as an integrated
approach.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;">This is also becoming truer in micro blogging. Twitter has also
enabled users to upload images and only recently has profile customisation
become available for users to create a more visual profile. More evidence if it
were needed, showing the growing importance of visual content is the continuing
success of the social network, Pinterest. This allows users to create boards
surrounding their interests. Although the current primary demographic is
affluent elder woman in the US, this is changing to a more mainstream audience.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;">To apply this neologism to a
context: ‘The Snickers Facebook page has manipulated ‘visocial’ to resonate
better with its target audience’ or ‘Visocial is a great way for brands to
connect with their fans via social channels’.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-spacerun: yes;">What are your view of buzzwords? Are there too many around? Is this confusing? Why not write your suggestions below of others? As always please contact me through Twitter @nickwilliamgale </span></span></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-18771686869379813942012-11-24T14:03:00.000-08:002012-11-24T14:03:55.952-08:00Campaign Review: Go Compare<!--[if gte mso 9]><xml>
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<a href="http://3.bp.blogspot.com/-5Kn-ITAayQM/UK_wDLx8SkI/AAAAAAAAAD8/pX4aUAjR5jU/s1600/compare+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="194" src="http://3.bp.blogspot.com/-5Kn-ITAayQM/UK_wDLx8SkI/AAAAAAAAAD8/pX4aUAjR5jU/s320/compare+1.jpg" width="320" /></a></div>
<br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-weight: normal;"><b>Agency:</b> DARE</span></span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-weight: normal;"><br /></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-weight: normal;">The
reason I don’t like the Go Compare adverts is not what many have complained
about. Claims of trivialising weapons, in the light of many deaths of our
soldiers at war or accusations made by Samaritans that the advert humours the
subject of suicide are not the issue. Most cartoons on TV would be taken down
if we started censoring programmes children watch to that degree including Tom
& Jerry.</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-weight: normal;">Instead,
my dislike stems from the production of the advert. Through the previous
campaign, the brand had cleverly augmented itself a position through its
creation of the annoying character of Gio Compario. Dare had the opportunity to
listen to the cries of the public to take them down a journey to remove the
character from TV screens. Instead the offering is awkward at best, with
tedious links to minimal celebrities and what looks like highly-censored
acting. It seems as though Dare has missed an opportunity to create a
resonating campaign with its target audience and a final removal of the
character. I feel the brand is trying to extend the product lifecycle of the
Gio which inevitably should come to an end. It’s a shame as this should have
been an exciting era for the public to engage with the brand; however it has
raised problematic areas of discussion.</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-VhYRzFnjfFM/UK_wGTeSKQI/AAAAAAAAAEM/FXoPoQypG_Y/s1600/compare+3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://4.bp.blogspot.com/-VhYRzFnjfFM/UK_wGTeSKQI/AAAAAAAAAEM/FXoPoQypG_Y/s320/compare+3.jpg" width="320" /></a></div>
<br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-weight: normal;">What do you think of this ad? Agree or disagree with me please let me know on Twitter @nickwilliamgale or leave a comment. </span></span></div>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-46534013371812619292012-11-23T14:42:00.000-08:002012-11-23T14:44:27.797-08:00Campaign Review: Why I like Lynx Excite<!--[if gte mso 9]><xml>
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</xml><![endif]--><span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">A piece of creativity I admire is the Grand Prix, Cannes Lions
award winning work for creative-effectiveness of BBH, for Unilever’s brand,
Lynx Excite. The campaign entitled “Even Angels Will Fall” depicts a
picturesque fantasy scene of celestial creatures plummeting from the heavens in
the hunt of the Lynx Excite scent and its wearer.</span></span><br />
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<a href="http://3.bp.blogspot.com/-vyJTEbTQB-8/UK_reMpFSaI/AAAAAAAAADk/p7FXLvt_tBw/s1600/lynx.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="http://3.bp.blogspot.com/-vyJTEbTQB-8/UK_reMpFSaI/AAAAAAAAADk/p7FXLvt_tBw/s400/lynx.jpg" width="400" /></a></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">I believe the brief was to follow on the trend of recruiting young
advocates to the brand via social network channels. Additionally, to reignite
fallen sales through better alignment of the brand variant to the 11-16 target
audience than previous campaigns.</span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Regarding the success of the campaign, the figures seem impressive;
80,000 Facebook fans, 25,000 likes and 100,000 YouTube video views (source) and
a resulting spin off campaign, “Even Goddesses Will Fall”. However, I feel that
measuring sentiment on the social platforms is imperative to give the
quantifiable figures some context<b style="mso-bidi-font-weight: normal;">.</b><span style="mso-spacerun: yes;"> </span></span></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">I like this campaign in particular because of TMW’s creative work
on social. They directly addressed the importance to personalise
communications, which the agency terms “Intelligent Influence” through
augmented reality and interactive social media adverts. I particularly like the
inclusion of Google Maps, tailoring the visuals and the ability for
participants to upload a picture of themselves to be included in the advert.</span></span></div>
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<a href="http://3.bp.blogspot.com/-NuULMqdObiU/UK_r9erawHI/AAAAAAAAADs/Eilymea8HXM/s1600/lynx+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="295" src="http://3.bp.blogspot.com/-NuULMqdObiU/UK_r9erawHI/AAAAAAAAADs/Eilymea8HXM/s400/lynx+2.jpg" width="400" /></a></div>
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<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Moreover, this sophisticated approach to Lynx’s advertising,
portraying women as angels rather than ‘sex objects’, tackled the view of
Unilever having a schizophrenic brand portfolio. The key example being Dove,
which embodies “building self-esteem “and “protecting your daughter”
(Dove.co.uk, 2012) of which Lynx seemed to oppose. However, the brand is still
sold on ‘sex appeal’ through the social network advertisements but in a much
subtler fashion. Furthermore, due to the rising trend of simultaneous media
use, I feel an IMC approach was central to the success of this campaign for
increased engagement. </span></span><br />
<br />
<span style="font-family: "Trebuchet MS",sans-serif;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Did you like this campaign? Or do you in fact hate it? Please let me know your thoughts and as always reach out to me on Twitter @nickwilliamgale </span></span></div>
Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-8475296318536372152012-11-15T14:00:00.003-08:002012-11-17T04:56:38.498-08:00The Ingredients to a clever advert<br />
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="mso-spacerun: yes;"><span style="font-family: "Trebuchet MS", sans-serif;">If anyone knew the answer to this
they would be very rich. I wish I could tell you the answer to this, if there
were a secret formula, however there isn’t…sorry. Instead, I have though come
up with two factors that I believe need to be addressed in any advert in order
for it to be successful. Additionally, I have included some adverts I find very
good for different reasons.<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-family: "Trebuchet MS", sans-serif;">
</span></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-size: large;">Understanding your audience:<o:p></o:p></span></span></b></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="font-family: "Trebuchet MS", sans-serif;">An obvious one? Maybe. However it
is imperative that whatever your advert is going to be, using whichever media
you prefer, it has to resonate with the target audience. Deciphering the
demographics of your audience is just one aspect of segmenting your market.
Knowing who buys your product is also important but may not be as simple as you
first think.<o:p></o:p></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><br />
</span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;"><a href="http://2.bp.blogspot.com/-ICdx85423qA/UKVlEwA-KAI/AAAAAAAAAC8/wN66h28gQBY/s1600/huggies-300x282.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="187" src="http://2.bp.blogspot.com/-ICdx85423qA/UKVlEwA-KAI/AAAAAAAAAC8/wN66h28gQBY/s200/huggies-300x282.jpg" width="200" /></a><span style="font-family: "Trebuchet MS", sans-serif;">Let’s take nappies for example.
The consumers are the babies and the customers are the parents. However, an
advert by Huggies for example needs to appeal to women and men. Arguably, women
often purchase the nappies and therefore many advertisers orientate their
adverts around this. However, studies have shown that, men who go to the
supermarket at the end of the week to buy alcohol for the weekend may also pick
up nappies. Therefore, many supermarkets place nappies next to the Alcohol
section as a means of Point of Sale.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-size: large;"></span></span></b><br />
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-size: large;"> </span></span></b></span><br />
<span style="font-family: "Trebuchet MS", sans-serif;"><b><span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-size: large;">A clear message:<o:p></o:p></span></span></b>
<br />
<br />
<span style="font-family: "Trebuchet MS", sans-serif;">
</span><span style="font-family: "Trebuchet MS", sans-serif;">Understanding the context to
where your message is being pushed out is vital. There are many examples of
companies that have used the same slogan throughout many countries. Schweppes
Tonic Water when publicised in Italy translated into ‘Schweppes toilet water’
and General Motors new launch of the Chevy Nova didn’t go down as expected in
Spain, only finding out later that ‘Nova’ means ‘does not go’ in Spanish. <o:p></o:p></span><br />
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<span style="font-family: "Trebuchet MS", sans-serif;"><a href="http://3.bp.blogspot.com/-K6lFunpbJBA/UKVlQz14E4I/AAAAAAAAADE/L3shiW-M9Ww/s1600/schweppes.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="238" src="http://3.bp.blogspot.com/-K6lFunpbJBA/UKVlQz14E4I/AAAAAAAAADE/L3shiW-M9Ww/s320/schweppes.jpg" width="320" /></a><a href="http://1.bp.blogspot.com/-zJW0h2KvsMA/UKVlTaT8k2I/AAAAAAAAADM/fxCT7zqW9MI/s1600/chevy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-zJW0h2KvsMA/UKVlTaT8k2I/AAAAAAAAADM/fxCT7zqW9MI/s320/chevy.jpg" width="224" /></a></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-family: Calibri;"><span style="font-family: "Trebuchet MS", sans-serif;"></span></span><br /></span>
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-family: Calibri;"><span style="font-family: "Trebuchet MS", sans-serif;">This also means using a simple and
clear message. Having a billboard with too much writing on it is as much use as
promoting a course for beginner internet users on social media networks. A
great example of a clear and concise message used in a campaign was the VW
Beetle <i style="mso-bidi-font-style: normal;">Think Small </i>campaign. Even in
the 1960’s clarity was vastly important. This is even more important nowadays
with the increasing <i style="mso-bidi-font-style: normal;">noise </i>of
different medias preventing a message being delivered.</span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
<a href="http://1.bp.blogspot.com/-aADIHREEXOs/UKVlUW0c_2I/AAAAAAAAADU/_QTJvnL39eY/s1600/vw+think+small.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="209" src="http://1.bp.blogspot.com/-aADIHREEXOs/UKVlUW0c_2I/AAAAAAAAADU/_QTJvnL39eY/s320/vw+think+small.jpg" width="320" /></a><span style="font-family: Times New Roman;">
</span><span style="mso-spacerun: yes;"> </span><br />
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</span><span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-family: "Trebuchet MS",sans-serif;">Let me
know your thought on this post. What have you seen that has taken your interest?
Please let me know what you think by contacting me on Twitter
@nickwilliamgale</span> <o:p></o:p></span><br />
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Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-22384865251389586282012-11-15T11:47:00.000-08:002012-11-15T11:54:25.600-08:00Facebook keeping pace with Twitter<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-12iyx8lHD-g/UKVIK_MOCqI/AAAAAAAAACQ/sImlz5m00To/s1600/facebook_pic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="150" src="http://4.bp.blogspot.com/-12iyx8lHD-g/UKVIK_MOCqI/AAAAAAAAACQ/sImlz5m00To/s400/facebook_pic.jpg" width="400" /></a></div>
<br />
<div style="text-align: justify;">
<span style="font-family: "Trebuchet MS", sans-serif;">That’s right, Facebook have only just managed to catch up with progress Twitter have been making on their mobile platform. Facebook has made alterations to its mobile site, adding share buttons for using to engage with content and well share it to make content go more viral.</span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"><div style="text-align: justify;">
<br />Previously, criticisms had been voiced that Facebook had been slow to react to the growing emphasis of mobile. According from an article written by Mashable, “Facebook simply never made it a priority.”<br /><br />The new share button can be found alongside the like and share features available on the mobile application. Prior to now, users have been constricted in using the share facility only on the desktop platform. This transition symbolises the growing need for websites to be mobile ready and if Facebook are still having teething problems, what sort of example is that setting to smaller businesses?<br /><br />I feel this is an important step because Facebook’s competition is growing and acquisitions such as Instagram, earlier this year, will not cover the consequences of the social network failing to provide a consistent user experience throughout all its platforms.<br />
<br />Do you think this is a necessary step? Is it a significant one? Let me know what you think and by all means contact me on Twitter @nickwilliamgale with any questions or discussions.<br /><br />Sources:<br />Mashable Quote: http://mashable.com/2012/11/15/facebook-share-mobile/ </div>
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Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com0tag:blogger.com,1999:blog-504045251553325852.post-45559787890247821232012-11-14T14:53:00.002-08:002012-11-15T12:11:22.073-08:00Interactive Magazine: Combining Offline with Online<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-KvM9JU_KDvI/UKVMSzAejQI/AAAAAAAAACg/rxr4Gxk-pmk/s1600/blippar.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="http://4.bp.blogspot.com/-KvM9JU_KDvI/UKVMSzAejQI/AAAAAAAAACg/rxr4Gxk-pmk/s400/blippar.png" width="400" /></a></div>
<span style="font-family: "Trebuchet MS",sans-serif; font-size: small;">This is a post about a video I saw on Mashable that I
believe indicates what the near future holds for advertising. We have all seen
and heard about QR codes, the technological that integrates the offline with
the online. QR codes have a place in marketing, however they are not user
friendly and unless equipped with a smart phone, the user cannot engage with
the content.</span><br />
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<span style="font-size: small;"><br /></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif; font-size: small;">This article looks into a new start-up named Blippar. They
have created a technology that interacts with visual and written content in a
magazine called <i>Short List</i> that users
are able to engage with. Icons placed next to the products can be scanned, enabling
the user to bring the content to life through the use of augmented reality.</span></div>
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<span style="font-size: small;"><br /></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif; font-size: small;">The video shows the user engaging in polls, retro games,
viewing gallery options and most excitingly, in my opinion, what I’d call a
‘scan-click-buy’ option where it does exactly as it says. Items are able to be
purchased there and them, changing the magazine’s marketing role towards a more
Point-of-Sale orientation.</span></div>
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<span style="font-size: small;"><br /></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif; font-size: small;">Looking to the future, I see this sort of technology being
used in more and more medias. It’s important for advertisers and marketers to
provide consumers with the means to make life easier. Changing the buying
process of products in magazines through shortening the purchase cycle turns
this into an impulse buy. Fitting into consumer trends is vital and I think
this is an insight into how all traditional media will soon become integrated
with online as people look for ease of life in their everyday life.</span></div>
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<span style="font-size: small;"><br /></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif; font-size: small;">See the video for yourself at: <a href="http://mashable.com/2012/11/09/magazine-interactive-game-cover/">http://mashable.com/2012/11/09/magazine-interactive-game-cover/</a></span></div>
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<span style="font-family: "Trebuchet MS",sans-serif; font-size: small;">Let me know your thought on this post. What have you seen
that has taken your interest? Please let me know what you think by contacting
me on Twitter @nickwilliamgale</span><span style="font-size: small;"> </span></div>
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Anonymoushttp://www.blogger.com/profile/01473520845985041217noreply@blogger.com1tag:blogger.com,1999:blog-504045251553325852.post-60245912579554795262012-11-14T14:30:00.002-08:002012-11-30T07:56:27.377-08:00A Quick Introduction<span style="font-family: "Trebuchet MS",sans-serif; font-size: small;">Hey! I’m Nick and this is my blog all about marketing including:
advertising, social media, branding, campaigns, human psychology in marketing,
gadgets, music and literally anything to do with digital and its trends.</span><br />
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<br />
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<span style="font-family: "Trebuchet MS",sans-serif; font-size: small;">Hope you enjoy what I write and by all means let me know what you think. </span></div>
<div class="MsoNormal">
<span style="font-size: small;"><br /></span></div>
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